Business Development: A Synergy of Systems
Welcome to the world of holistic business development! Imagine your business as a finely tuned orchestra, where every instrument (or department) must play in harmony to create a symphony of success. Let’s dive into this journey, shall we?
Holistic Business: Seeing the Forest and the Trees
In the realm of holistic business, we don’t just see the trees; we see the entire forest. It’s all about looking at the whole picture. A business is a series of systems that need to operate synergistically. One misstep can affect the entire operation.
Vision: The Why and What
Your vision is your North Star, guiding you through the murky waters of entrepreneurship. It’s like a treasure map, but instead of gold, you’re after market share and Guest loyalty. Bring people into your vision and listen to their ideas, but remember, it’s your vision.
Fluidity: The Art of Business Adaptability
Your vision should be clear, but not set in stone. Think of it as a flexible and adaptable plan. As you stretch and bend, your business plan evolves. It’s not a static event; it’s a dynamic process. Being flexible and nimble is a necessity, especially when the market throws you a curve ball.
Conception and Conceptual Planning: The Initial Steps
Every great business starts with an idea. Identify your Guests, what you want them to experience, and how you plan on delivering this experience. It’s like planning an event where you’re serving phenomenal service in a unique and special environment.
Culture: The Work Environment
Creating a positive work environment is crucial. You want to attract the best talent, the kind of people who buy into your vision, take care of your Guests, support other employees, and help you grow and make money. Answer this question “Why do employees want to work for you?” The answer should include “Because your culture is engaging, supportive, positive and full of motivated fun people who work together as a team.”
Startup and Development: Starting Small
Build your business in the smallest physical footprint possible. Keep your ego in check. Real estate leases are expensive and shouldn’t exceed 15% of your sales. You can always grow. Learn to live in a compact and efficient space with just enough room for your concept. Don’t over-buy equipment just because it’s the newest shiny thing on the market. As beautiful as it may be, the 1,904,000 square foot Taj Mahal required 20,000 workers and was completed in 1643. We don’t need to re-create something like that again.
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