What Happened in 2012; Opportunities for 2013. Happy New Year!

By Wellness Capital Management

Happy Holidays to all! Wow 2013! Can you believe it? As the year draws to a close, we have a chance to reflect on all that has occurred in the past year, be grateful and appreciative and to look forward both personally and business-wise. I always take a look at what happened last year, things I know are occurring now and outline where I want to go. Some things impacted me last year; others are coming down the pike that I need to be aware of. There are issues and events that affect how we want to do business and manage our lives in the upcoming year.


I think we can all breathe a sigh of relief that the presidential election is behind us. A year of politics put us in a wait-and-see mentality.

What we’re hearing is that compared to the strong revenue growth we experienced in 2011, 2012 was pretty flat sales-wise. We didn’t go backwards, but we didn’t make quantum leaps either. We got over our love affair with Groupon and started promoting business from within and with memberships and loyalty programs. We’re lowering our labor costs and increasing our profitability, but it hasn’t been easy. Our best wishes go out especially to those of you in the northeast. Super Storm Sandy really affected your final quarter and I hope things get closer to normal soon.

States are increasing their enforcement of who can and can’t own medical spas. If you are not an MD (or in some states Board Certified MD) and are performing medical or invasive services, check your licensing laws. Scope of practice and facility licensing is becoming a big deal.

Commercial lenders had more money to lend, but continued to be more rhetoric than lenders. Non-medical spa is not an industry that many lenders have an appetite for. Real estate prices increased as many landlords held firm and were not in an overly giving mood in terms of lease rates.


Today we now know that the Affordable Care Act is real and that the rising cost of healthcare and providing health insurance will impact our businesses. We need to choose to be active in reducing the cost of healthcare. If we wait for someone else to do this for us or we may find ourselves wasting money, not getting any healthier and the unwitting victims of someone else’s decisions.

We are trained care givers to help people with pain management, weight loss, heart health, movement, stress and peace of mind. Our skills help people age gracefully and stay healthy and fit. With less disposable income, our clientele is less apt to go to a spa. If spa-type services are part of an affordable preventive health and wellness program, our clients will buy them. Although our clientele is being more cautious with their dollars and budget, they are willing to spend money. It is important that we don’t define their austerity for them

Do you want hear some scary numbers? In 2010, the total cost of heart disease in the United States was estimated to be $444 billion. Treatment of these diseases accounts for about $1 of every $6 spent on health care. As the U.S. population ages, the economic impact of cardiovascular diseases on our nation’s health care system will become even greater. The spending on stroke care is expected increase to $2.2 trillion by 2050 if there are no changes in treatment, preventative care, or trends of risk factors.

The national obesity rate is over 35 percent for adults. If current trends continue, all states could reach or exceed an obesity rate of 44 percent for adults in 20 years. Currently 10% of health care dollars are spent on overall direct costs related to diabetes, amounting to $92 billion a year. CDC predicts that spending on diabetes care will reach $192 billion in 2020.

Leading a healthy lifestyle—not using tobacco, being physically active, maintaining a healthy weight, and making healthy food choices—greatly reduces a person’s risk of developing heart disease or stroke. Preventing and controlling high blood pressure and high cholesterol also play a significant role in cardiovascular health. Health strategies that promote healthy living and promote control of blood pressure and cholesterol levels are vital to improving the public’s health and saving lives. Ensuring that all Americans have access to early, affordable, and appropriate treatment also is essential to reducing disability and costs. As an industry, we have the capabilities and training to provide services which will lead to the reduction in health care costs.


In the past month, my clients have approached me with a sentiment that they are willing to embrace major change in their lives. To this I respond, let’s create a vision. I encourage them to sit down with a pad of paper and list 100 things they want. No editing, no pre-qualification, no judgment. Just sit and write. Go as far as you can in a sitting. Then take a break and walk away. Sometime within the next 24 hours pick it up again. Do this every day until you get close to 100 things on your list. While you’re doing this, think about the roles you play in your life. These may be Professional, Personal, Community, Relationship, Family. Mine are Husband, Dad, Business Owner, Consultant, Me, and Community. After you have your list, categorize them under the roles you play. Do this before the end of the year. Pick it up every quarter during 2013 and see what happens!

I wish you all peace, love, joy and a happy healthy and prosperous 2013. Thank you for the opportunity to serve you. As always, if you want to talk, call.

Call 888.727.5489 or e-mail us at Monte@WellnessCapital.com or Skype: MonteWCM.