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Wellness Capital Management is pleased to offer an in-depth complimentary 30-minute Wellness Business Consultation.

 

Wanted: Courageous Doctor-Preneurs, Wellness-Preneurs, Fitness-Preneurs, & Spa-Preneurs Willing To Change The Way We Do Healthcare.

If you could increase your revenues by adding cash paid services that do not require a big investment in equipment, would you be interested? Although this is absolutely possible, it will take courage and an open mind to change some of your perspectives on healing and healthcare. I'm speaking to you, Dr. Family Practitioner and Dr. Private Practice Internal Medicine Specialist. The issue of improving the profitability of your practice is more than likely not your practice of medicine. Your skills and knowledge of your field of will only take you so far. Business and practice management and the systems and tools that you use are affecting your growth and profitability. This is especially true today as the US Supreme Court vote upheld the Patient Protection and Affordable Care Act.

Do we know where the spa industry is heading Ms. Day Spa Owner? If you are not a high-end spa catering to the financially fortunate, you're learning that the market rate for what mainstream clientele is willing to pay is $59-$69 per month for massage and facials. Yes, the market has shifted and the mainstream has voted. They love spa services and are willing to carve some money out of their limited budgets for these indulgences, but it takes a lot of services at these rates to pay the rent.

What about wellness, complementary and alternative medicine, and preventive health services? Wherefore art thou acupuncturists, naturopaths, nutritionists, Ayurvedic physicians, and massage therapists? Are your practices growing? While we experienced a good level of growth between 2010 and 2011, revenues seem to have leveled off in 2012. Naturopathic Physicians are actively seeking a profitable business model. They are out there...

What about you Mr. Fitness or Ms. Personal Trainer? Are you finding a growing number of members to sign those long-term memberships? Or, are you now offering low cost, no-pressure month-to-month agreements? And you, Dr. Physical Therapist or Chiropractor, are those Orthopedic Physician's referrals flowing and are insurance companies paying as readily as they were a few years ago?

The short story is that Mr., Ms., and Teenage Mainstream are looking for results at a value. Our clientele is getting both younger and older and they are strapped for cash. The want our services, but can't afford to pay a king's ransom for them. The spa industry has created the expectation that these posh and opulent services are served up in a palace. How are we going to deliver that in today's market? The medical and wellness industry is looking for a way to stabilize their income and wants out of insurance paid services. In their mind, cash services are the way to go. Problem is, they still think they're medical clinics, and can deliver their services in the same manner that they've always done; sans hospitality and caring for the clientele.

Hospitals caught "Wellness Fever" a while back and started building Wellness and Integrative Health facilities. This, similar to high-end destination and resort spas, is catering to the highly insured and non-cash strapped clientele. Mainstream is (again) left out in the cold. Mr. and Ms. Mainstream are looking for affordable healthcare and need to be educated as to what preventive care is all about. They also need to be confident that investing their efforts and money into preventive care services will result in a declining need for health care services as they get older.

I see a big bang coming that has partially arrived. If we're going to flourish as a collective group of health, wellness, fitness, medical, and spa practitioners, we better start working as a team and playing nicely in the same sand box.

Wow, magic dust? Not at all. How about a fresh approach that encourages a blending of health, wellness, allopathic, medicine and preventive care? What if I could show you how this could increase your revenues, profitability, and business longevity?

What if Primary Care Medical Clinics become the true gatekeeper of healthcare? Patients need to have a relationship with their physician that is firstly for preventive healthcare counseling as opposed to treatment of illness and symptoms. The next layer of this equation is that there is an available base of trained healthcare professionals; nurse practitioners, body workers, nutritionists, Naturopaths, personal trainers, and acupuncturists.

Doctors need spas and spas need doctors. It's no secret that medical practices benefit by adding non-insurance paid services to their practices. These services are attractive to a cash-paying clientele and are not deeply discounted by insurance companies. Often, having these services offered by a medical professional gives the client more confidence. But the hard-earned "MD" initials after your name may not be sufficient to operate a successful and profitable practice.

Medical clinics are a stressful place. It would behoove the medical professional to step back and learn what their patients are experiencing before delving into a less clinical environment. Look at your front desk, your consultative procedure, and patient care philosophy. Get a sense of what it is like to work for you. Do you create a positive and inspiring place to work for your staff? Are you a good communicator? Do you treat your staff the way that you want them to treat your patients? How often do you take the time to appreciate them for doing things well? Yes, you have to do this. Especially if are going to be competitive in either the medical or spa business.

Competitive means you have to earn your patient's trust and repeat business. You are not entitled to it merely because you were referred by another doctor. It means that that you have to appreciate and care for every patient that comes into your office as though they are the only patient on earth. If you value them, they will appreciate your care. It's not just the knowledge you have, it's the hospitable and caring manner in which you and your staff communicate it. I can't tell you how many physicians' offices I have visited where I am met with a surly and over-stressed, multi-tasking front desk staff that is short over the phone. I am then seated in an exam room where I wait for a physician who races in twenty minutes late, appears professionally dis-interested for the ten minutes he's in the room, then races out without communicating what my next steps should be. The need to incorporate hospitality into today's medical practices is what your patients demand. Spa professionals know how to do this.

Preventive health care professionals and Naturopaths may not make as much money as MD's, but they appear to have the optimal health of the patient more at heart. Treating the whole patient and keeping them at optimum wellness is much different than healing a sick one. It's also much less expensive. Preventive healthcare saves money. Doctors intuitively know this. Unfortunately, it is not in the financial interest of the health insurance companies to encourage this. Perhaps we should try to convince insurance companies that we (as consumers) are willing to pay insurance premiums that cover reimbursements for preventive and naturopathic care services that focus on optimum and holistic health.

Creating a healing and nurturing environment has been the goal of many spa operators. Is this the case with medical clinics or are they focused on mending the sick? Beyond the legal and licensing issues of who can own and operate a medical spa, physicians need to align with professionally trained therapists who can help them with stress relief, pain management, heart health, joint health, weight loss, and fitness. Sounds like a spa and wellness facility doesn't it?

I am looking for courageous doctors, wellness practitioner, fitness center, and spa operators who are willing to be creative. Let's join forces, band together, form wellness teams, and become ambassadors of preventive health care. If we jointly offer our services under a single roof, our clients will receive better care at a lower price. The long-term need for expensive health and disease care will be reduced. The services of both spa and medical clinics will become part of the lifestyle of our clients, not a rarely afforded luxury. The end result would be a healthier population who can afford to stay that way. After all, we call it health "care", don't we?

Care to talk about it? Give me a call. As always, the first call is always free.

Call 888.727.5489 or e-mail us atMonte@WellnessCapital.com
or Skype: MonteWCM.