Current Newsletter

What Happened in 2012 & Opportunities for 2013. Happy New Year!

Happy Holidays to all! Wow 2013! Can you believe it? As the year draws to a close, we have a chance to reflect on all that has occurred in the past year, be grateful and appreciative and to look forward both personally and business-wise. I always take a look at what happened last year, things I know are occurring now and outline where I want to go. Some things impacted me last year; others are coming down the pike that I need to be aware of. There are issues and events that affect how we want to do business and manage our lives in the upcoming year. 

WHAT HAPPENED

I think we can all breathe a sigh of relief that the presidential election is behind us. A year of politics put us in a wait-and-see mentality. 

What we're hearing is that compared to the strong revenue growth we experienced in 2011, 2012 was pretty flat sales-wise. We didn't go backwards, but we didn't make quantum leaps either. We got over our love affair with Groupon and started promoting business from within and with memberships and loyalty programs. We're lowering our labor costs and increasing our profitability, but it hasn't been easy. Our best wishes go out especially to those of you in the northeast. Super Storm Sandy really affected your final quarter and I hope things get closer to normal soon. 

States are increasing their enforcement of who can and can't own medical spas. If you are not an MD (or in some states Board Certified MD) and are performing medical or invasive services, check your licensing laws. Scope of practice and facility licensing is becoming a big deal. 

Commercial lenders had more money to lend, but continued to be more rhetoric than lenders. Non-medical spa is not an industry that many lenders have an appetite for. Real estate prices increased as many landlords held firm and were not in an overly giving mood in terms of lease rates. 

ISSUES AND OPPORTUNITIES

Today we now know that the Affordable Care Act is real and that the rising cost of healthcare and providing health insurance will impact our businesses. We need to choose to be active in reducing the cost of healthcare. If we wait for someone else to do this for us or we may find ourselves wasting money, not getting any healthier and the unwitting victims of someone else's decisions. 

We are trained care givers to help people with pain management, weight loss, heart health, movement, stress and peace of mind. Our skills help people age gracefully and stay healthy and fit. With less disposable income, our clientele is less apt to go to a spa. If spa-type services are part of an affordable preventive health and wellness program, our clients will buy them. Although our clientele is being more cautious with their dollars and budget, they are willing to spend money. It is important that we don't define their austerity for them 

Do you want hear some scary numbers? In 2010, the total cost of heart disease in the United States was estimated to be $444 billion. Treatment of these diseases accounts for about $1 of every $6 spent on health care. As the U.S. population ages, the economic impact of cardiovascular diseases on our nation's health.